Quick question: What comes up in your mind when someone asks you, “What could be the biggest difference between the current society and society twenty years ago?”
One word, digital.
20 years ago, we used to send SMS, MMS, Video Call, or Blackberry Messenger (BBM). Remember those old mobile phone T9 keypads? Texting while not looking at the phone? Think for a second how do we text someone today? It is no longer a long-winded SMS just to save a few cents, we can now send multiple messages on Whatsapp without caring about how many messages we are sending. In fact, the use of WhatsApp is pretty much on the rise among people these days. We use it so much, up to the point, we easily convey one to another “Whatsapp me”.
Not just WhatsApp, today, we have everything at the tip of our fingertips. E-wallet, messaging, work, transportation, food delivery, and so on.
No matter where you are, digital transformation is happening, especially with the pandemic acting as the catalyst to the transformation, and it is crucial for you to embrace and be part of it. The same goes for your business.
Embracing Digital Transformation
We have heard enough stories about how big companies were forced to shut down after not being able to adapt to transformation. It is true that to embrace the transformation is difficult, scary even, but necessary for your business. In order to initiate digital transformation within your organization, you need to position the right person for the right roles. Hiring people with digital skills such as software development, IT, and marketing, as well as equipping the current employees with digital skills are essential for the growth of the organization.
So, where should you start?
Spend some time to consider what you wish to offer to your customers, stakeholders, and internal employees. Plan out a systematic transition using cloud-native and open-source technologies that are readily available to facilitate and support the overall change.
Take a look at Disney for instance. This entertainment giant initiated its digital transformation by acquiring other companies. They started with BAMTech for streaming technology, followed by the acquisition of 21st Century Fox so that they can reach the consumers directly rather than depending on distributors and advertisers. During that period, Disney also managed to acquire some assets and characters from the Marvel Cinematic Universe. Seeing positive responses from the audience towards streaming services such as Netflix, Disney eventually acquired online streaming services to uphold its competitive edge within the entertainment industry.
Digital Transformation, A Continuous Process
Change is inevitable, in fact, the only constant changes. In order to stay ahead of the competition, organizations need to constantly be up to date with the latest digital technology and be extremely responsive to change. They must acknowledge the fact that their competitors will always find ways to provide a better service to their customers.
Getting a consultation from an experienced digital marketer would be a good choice to obtain valuable insights on how to kick start the digital transformation in how you market your products and deliver your message to your target audience digitally.
So, if you are ever wondering what sort of services would suit your organization better in digital growth, we are here to guide you and your company with the right digital marketing strategy.
