Photo credit: Pinterest
Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. With AI taking over the world, you need to level up your game. From a marketing viewpoint, AI has already proven to be effective in increasing revenue, and yes AI can be beneficial to your SEO which can help marketers rank their sites high on Search engine results pages (SERPS). Failure to rank may result in your business missing out on valuable search traffic.
The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies especially to stay relevant in this pandemic. It shouldn’t be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.
Here is how AI SEO can help improve your website’s ranking and what search marketers can to stay ahead on the market
Â
1. Find Ways to Build on Customer Behavior
Photo credit: Pinterest
It is important to have a better understanding of the intent of your customer when they search for products online. Marketers should constantly think about the user intent or customer behaviour and what may drive them to your website. Even when Google still prioritize great content, you can have a machine that can help benchmark your content against competitors and optimize your content relevancy to get more quality leads especially when establishing a business, marketers need to analyze how consumers behave when visiting your website. With the right SEO key elements. What you need is the ML that uses a deep algorithm to understand deeper what type of content that you have to include in your SEO strategy. Knowing user intent search with a smart recommendation engine, it can increase your on page content quality using the machine learning technology.
2. Enhance the Sales Process Consistently
Photo credit: Pinterest
Imagine you have leads coming in, but how do you assign the sales representative for each lead? What you need is a brilliant tool to capture leads seamlessly. This cannot be done without the Ai deep scoring algorithms systems. Using AI, we can scale up the entire process without having the need to work on a whole bunch of coding. You let the smart machine work for you.AI machine learning create businesses to get more engagement with clients. For example, using voice search to enhance the customer experience. AI systems enhance engagement with clients in a way they can handle thousands or more of various functions that can ease the sales team. E-commerce is advancing due to the influence of digital marketing. They have benefitted the most from AI, enhancing the user experience amongst prospects and existing clients in order to achieve marketing success.
3. Improve Personalized User Interface
Photo credit: Pinterest
Customization allows users to get what they want and gives them the sense of control, by letting them filter unattractive content. With Ai, personalized website filter content, experience or functionality according to the needs of the user can be beneficial. Nielsen group shows users leave websites with no clear value proposition in 10-20 seconds. This means, the pages that are not showing them content that are not well suited to their interests. For example Airbnb, it uses location and geo targeting personalization which suggests your accommodation near you, or If you book a place in a certain city, the app will show you the places you can visit, where to eat, party, etc. It also uses your previous searches in order to recommend places to visit. Now get this, If you want your app or website to attract a lot of people with different interests, from different countries, you definitely want to include customization or personalization. Great UX design is a must, however it only makes a first impression. If you want to keep people using your websites, you need to allow them to customize or personalize the content
4. The impact of AI Seo in the future
Google’s main focus is the user. From penalty systems to semantics-savvy AI, all efforts of betterment have been dedicated to improving the relevance of content for the search. Since then, SEO Malaysia has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous improvement in improving the relevance of content for the searcher. However, according to Gartner, by 2021 80% of advancing technologies through videos, images, voice search and pre-trained models will be based from AI SEO.
AI tools, such as Hubspot AI-powered chatbot tools and their abilities to perform multiple functions and analyze tons of data, have been shaping the SEO landscape and are making their way into mainstream marketing.Moreover, organizations such as the federal government deal with large amounts of data on a regular basis — income taxes and student aid applications, to name a few. Currently, this data is usually generated through digital forms, requiring a lot of manual entry also has evolved into AI.
To conclude, AI SEO is like your swiss army knife kind of digital marketing and both AI machine learning and SEO will successfully help attain your business goals to the next level through good engagement and quality conversions. Keen to evolve your business with a brilliant smart recommendation system? Get FREE consultation with our SEO Expert Malaysia to guide you through the mess.
