Over the years, the SEO landscape has changed completely and continues to evolve through new technology and the broadening of social media. Artificial intelligence (AI), automation, deep learning, and machine learning are having a wise impact on all industries. Today, let’s discuss the comparison between traditional SEO and AI-powered SEO.
Traditional SEO vs AI-powered SEO
The function of traditional SEO and AI-powered SEO is quite the same but it has little criteria that make these two different.
Traditional SEO is to grow the quality and quantity of traffic to your website through organic search engine results. While Artificial Intelligence (AI) is an advanced technology that helps machines perform specific cognitive tasks as well as or better than humans.
Why AI-Powered SEO is more advanced?
AI: More than Human
AI in SEO is expanding as fast as lightning where it runs the system so fast that makes the technology industry better including other industries. The search traffic is getting faster, the local and global search listings are managed productively and common SEO activities are scaled and automated. It works so fast because you just need to click one time to search the keyword.
Conversely, SEO is the process of building up your site to increase its visibility for relevant searches. It needs to crawl pages using bots on the web, going from site to site, collecting information on those pages, and putting them in an index. This surely will take time as you also need to search the keyword one by one.
AI uses Voice Search
AI has already been implemented in voice search for several years but for the past three years, the use of voice search is increasingly surprising. With AI, it is easier because the user only has to speak up whenever they want to find something and AI detects it and it will appear straight away. These days, people are lazy to type on their devices because they are always in a hurry.
On the other hand, using traditional SEO will delay the time for you to get the information because you need to type for the words. Plus, it is harder if your hands are full holding things or while you are driving and when you have typos too. Ask yourself, do you want to spend such a long time typing especially when you want to know about a simple thing. No, right?
AI Brings Opportunities
When it comes to business, your goal is to always be at the top place and the competition is getting bigger day by day. Here is where artificial intelligence sees the problem for the people in the business industry and comes out with astonishing strategies. How? AI clarifies the trending and hot topics and spots competitive gaps in the market to provide the most effective topics to target the content to the customer. This will lead the customer to your site.
AI in SEO and traditional SEO both have the advantages but using AI is better because it has the ability to complete many works and analyze billions of data points making it an ideal step for any digital marketing strategy. Traditional SEO is a very significant marketing strategy but using AI in SEO has proven to be the top right now.
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