If you’re a marketer, you would know how challenging it is to discover the right channels for your business especially online.
Typically, a marketer spends most of his/her time finding hot new social channels for engagement in order to get clients attracted to their business or to increase the awareness of the target audience regarding their products or services.
Although it is important for marketers to seek interesting trends and newly developed platforms, however, their utmost priority should still be their older thriving platforms.
And if you were to come across a potential new media platform, say like Tik Tok, which is relatively quite successful with a fast-growing user base, allocate an hour or so at the end of every month to look into potential platforms and how it could be beneficial to you as a business.
Until completely launching your marketing campaign on the website, you should experiment by brainstorming and scheduling a few experimental posts or articles.
But are you sure if that specific platform works for you? Be sure to use the time wisely to experiment on the right platforms.
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So how can you determine which platforms are worth your time for experimentation? Here are a few questions you should ask yourselves:
What are the platform’s active user numbers?
It is crucial to figure out if the platform is gaining momentum and have the opportunities to engage you with a large pool of users especially the ones you have in mind for your business.
Are publications or digital influencers using or discussing it?
The platform or channel may be promising enough to pursue if there are influential leaders or media talk or write about it.
Does the new platform have a bigger user base and tools compared to your older platforms?
In comparison, if an older platform has the same amount of user base and tools, you might want to consider again before leveraging into a new one. As an example, although Snapchat initially introduced stories, however, most users prefer using Instagram stories instead of as they prefer a more trusting and understanding interface and experience.
If you were to promote your brand, what type of content ideas would you bring to this new platform?
Have you thought about why and how you’re going to start your company online with your action plan? Having a clear thought process of why you are considering the platform would help you market your product to the right target audience while trying different posting strategies will make your brand look creative and bold among other online competitors.
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Above all that, another important factor to consider before setting up a new platform would be to determine if you are a business-to-business (B2B) marketer or a business-to-consumer (B2C) marketer.
If you’re a B2B business, you can focus your efforts on the following professional social channel. LinkedIn as a channel would be able to pack a bigger punch and engage in more potential customers for your services. This platform provides great business opportunities by creating leads, publishing content, and promotes the idea to stay connected, easily.
And if you are in a B2C business, you can use Facebook to grow your brand. This social channel has one of the highest numbers of active users, offering endless engagement opportunities like encouraging the audience to like, share, and comment on a variety of posting options, targeting people from a specific demographic, location, or even interests, and even improving brand awareness, post reach and campaign performance along the way.
If ultimately you still can’t decide which platform fits your business better, stay tuned for our upcoming articles on which social channels suit B2B and B2C best and how you can use them for your future marketing campaigns.